97% of customers look for details about local businesses on the web. For many people, this will be the first impression they have of your business. Do you know what will show up when they search? There are a couple of things you should keep an eye on. The first is information that appears in business directories. The second is reviews on sites like Facebook, Google+ and Yelp. This gives you power over your own reputation. The best part? It isn’t as overwhelming as you might think. There are three simple steps you can take to manage your online reputation right now.
Monitor and Correct Your Information
There are 300+ directories online. Third parties can add and change information at any time. It’s critical that you take control of what’s connected to your business. Start monitoring this by putting a system in place to analyze and change information as needed. Doing so on a weekly basis can help you quickly correct any errors before customers are affected by them.
Create a Process For Feedback
Reviews play a huge role in your business. They help you understand your customers and build a reputation. How do you manage these reviews properly? By creating a process via email or text to collect customers’ email addresses or phone numbers and following up with them. Ask about their experience. If they have a positive experience, send them to your preferred sites to leave a review. If they have a negative experience, send them to a private feedback page. That way, you can still see the feedback and discuss it internally.
Educate Your Employees
You shouldn’t be the only one thinking about what happens on the web. Educate your employees and help them understand the importance of your online reputation. That way, they can be mindful when they interact with customers and promote your values.
Ready to Improve Your Reputation?
ClearTail Marketing works with B2B and B2C companies to distribute information and manage the way it appears online.
Click here to learn about how we can help.